Success for 99 CentsHow do you sell things in a time when the economy is down and people j-山东自考网

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山东自考网> 试题题库列表页> Success for 99 CentsHow do you sell things in a time when the economy is down and people just don't want to 31 ? Try the 99 cent approach. Steve Jobs, former 32 of Apple Computers, tried it and 33 saved the music industry. He 34 a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company. In. the 1960s，Dave Gold 35 a store that sold alcoholic drinks in southern California. He sold wine in three 36 categories: $0.79,$0.99 and $1 .49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started 37 99 cent stores across the US. Today the company is 38 almost 500 million dollars and has 280 shops. Why does a 99 cent price tag( 标签)make so much success? Researchers have found out that the price ending with .99 shows a 39 price for consumers. It looks less and consumers 40 feel that they can get something back.31. 32. 33. 34. 35. 36. 37. 38. 39. 40. A. ownedB. marketC. setD. worthE. finallyF. severalG. buyH. usuallyI. bossJ. sellK. lowerL price

2019年10月英语二

卷面总分：100分试卷年份：2019 是否有答案：有作答时间： 120分钟

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Success for 99 Cents
How do you sell things in a time when the economy is down and people just don't want to    31   ? Try the 99 cent approach.

Steve Jobs, former    32    of Apple Computers, tried it and    33    saved the music industry. He    34    a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.

In. the 1960s，Dave Gold    35    a store that sold alcoholic drinks in southern California. He sold wine in three    36    categories: $0.79,$0.99 and $1 .49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started    37    99 cent stores across the US. Today the company is    38    almost 500 million dollars and has 280 shops.

Why does a 99 cent price tag( 标签)make so much success? Researchers have found out that the price ending with .99 shows a    39    price for consumers. It looks less and consumers    40    feel that they can get something back.
31. 32.   33.   34.   35.
36.   37.   38.   39.   40.
A. owned
B. market
C. set
D. worth
E. finally
F. several
G. buy
H. usually
I. boss
J. sell
K. lower
L price

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